Dollar Shave Club

shave time. shave money.

the challenge

Deploy the humorous and locally relevant OOH messaging while creating lift across four selected markets – Pittsburgh, Phoenix, Denver, Portland.

the solution

Curate a mix of OOH Media formats delivering general overall media weight along with contextual site-specific creative opportunities.

results

12 Weeks of OOH produced a material lift in sales and web traffic in each of the 4 markets vs. non-OOH markets. 2016 Obie Award finalist.