Jordan All-Star

celebrating 30 years of flight.

the challenge

Celebrate Jordan Brands 30 years in the basketball ethos with a large footprint near the venue.

the solution

Dominate the West facade of Hotel Pennsylvania with 2.9 million lumens of smart lights, 132 LED panels, 5,000 square feet of billboard vinyl and 2,000 guerilla wild posters.

Interested in OOH media planning & buying?