Pre-planning solutions

Welcome to our world of innovation and excellence!

"I want to know how much incremental foot traffic my campaign generated."

Every day we process and match millions of location observations to our database of devices and user IDs.

Construct Viewsheds

Our viewsheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.

Build Customer Journeys

User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.

Visitation Matching

We collect devices that intersected with the viewshed, and match them to the devices that visited a point-of-interest.

Explore comprehensive billups pre-planning solutions tailored to your needs. Gain deep insights into campaign effectiveness with our patented Attention Mapping technology or leverage Audience Heatmaps to elevate your placement strategy.

Creative Attention Mapping

Creative Attention Mapping delves into image analysis, illustrating how information distribution affects attention according to the human visual processing system. Powered by our SSI model, it delivers comprehensive visual analyses, highlighting attention-grabbing areas in brighter green tones.

Key Features:

Attention Areas - Evaluate if appropriate areas are receiving attention, such as brand logos or CTAs.
Creative Decisioning - Upload multiple creative files to validate decision-making between versions.

Audience Heatmaps

Audience Heatmaps show where higher concentrations of target audiences live or move about the marketplace.

Key Features:

Audience Live Layer - Pinpoint where your target demographic resides

Inventory Indexing - Uncover the most effective inventory for reaching your audience

We want to work with you

Submit your RFP today to get started on creating an impactful OOH campaign that delivers results!