Creative optimization
Gain deep insights into campaign effectiveness with our patented Creative optimization technology.
billups analytics
Creative optimization
Creative optimization analyzes your ad creative to show how information distribution affects attention. This process is based on how an audience processes visuals.
Powered by our patented OTS technology, it delivers comprehensive visual analyses, marking attention-grabbing areas in brighter green tones.
The tool mimics the human visual system by analyzing visual salience and contrast within your campaign assets. It is able to provide insights into which elements are drawing the most attention - and how to refine designs for maximum impact.
"I want to know how to optimize my creative."
Attention areas
Evaluate if areas such as brand logos or CTAs are receiving an optimal amount of attention.
Simulated OOH
Simulate the human visual processing system to predict how the OOH unit will be perceived.
A/B testing
Upload multiple creative files to conduct A/B testing and validate decision-making.