Leveraging Cedara's technology, billups measures campaign emissions in line with the Global Media Sustainability Framework (GMSF). This includes factors such as materials, unit size, power consumption and installation, providing accurate campaign emissions data.
Through Cedara's marketplace, clients can address campaign emissions by investing in verified carbon avoidance and removal projects, including renewable energy and reforestation initiatives.
Our partnership
with Cedara
[01]
Sustainability leadership
billups is the first OOH agency to adopt Cedara's Carbon Intelligence Platform, helping clients measure and manage campaign emissions with greater transparency.
[02]
Carbon measurement
Cedara's platform enables billups to measure campaign emissions, helping clients make more informed decisions to reduce their environmental impact.
[03]
Corporate responsibility
This partnership enhances billups’ sustainability efforts, aligning with global goals to achieve net-zero emissions by 2030.
