billups Analytics™
Analyze and optimize your OOH performace
Boost OOH performance with billups Analytics™
Summarize delivery, assess high-attention units, and measure effectiveness.
billups Analytics™ product suite
Market research
Leverage billups creative optimization technology to quantify the amount of attention captured by which elements of the creative.
Dashboard visualizations
Summarize and contextualize campaign delivery in single or multiple markets to keep OOH accessible and accountable. Assess which units garner higher volumes of attention over others on the market.
Attribution studies
Measure the effectiveness of OOH campaigns based on brand KPIs. Leverage mobile location data to determine foot traffic lift or match OOH exposures to web or app-based outcomes.
Insightful OOH updates await
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Creative optimization
Explore our market research tool to predict the amount of attention your creative will receive.
Creative quality
Simulate the human visual processing system to predict how the OOH unit will be perceived. Evaluate if brand logos or CTAs are receiving an optimal amount of attention.
Optimize OOH ads
Upload multiple creative files to validate decision-making between versions. We offer both photo and video analysis with a turnaround time of 1-2 working days.
Dashboard visualizations
Insights on Attention, Audience demographics, Brand Metrics, Dwell time, Frequency, and Reach.
Attention Dashboard
Brand Study Dashboard
Attribution studies
Partner with us to leverage mobile location data to determine location visitation, or establish an appropriate data feed to match OOH exposures to web or app-based outcomes.
App downloads
To measure the impact the ad had on app visitation, online sales, or app downloads, we cross-reference exposed devices with those that have taken action.
Fleet study
Gain insights about the audiences were exposed to moving advertisements within your campaigns by utilizing our fleet measurement technology.
Location visitation
Identify the audience that was brought by your ad by assessing their exposure and matching the exposed audience with those who visited the noted venue.
Website impact
To identify the visitation and conversion changes from the OOH campaign, we compare the visitation behavior before and after the campaign.
Our blog
Check out our dedicated OOH content library
