Out-of-Home partnerships  from ideation to reporting

Programmatic solutions

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Faqs

Your questions answered

We want to ensure you have the information you need to make informed decisions. Take a look at our FAQ section.

Do you handle production?

Yes! We have an in-house production team that can do production for most static OOH units. We can also handle creating/outsourcing extensions and props and have options for more eco-friendly materials.

How do I measure the results of my campaign?

Our in-house data science team has developed patented media exposure models that are able to attribute outdoor media to online activity and physical location visitation. And if you have first-party data, we can use that to prove out sales and user influence. Our attribution reports show details on audience exposure, in-store visitation, online visitation, and brand studies.

Will I be charged for an RFP?

No! There are no costs to submit an RFP.  Once your campaign is approved, contracted, and implemented, we will send your invoice for payment.

Do you own inventory?

We currently plan and buy OOH campaigns but do not own actual inventory. However, we have access to over 99% of the OOH marketplace through our powerful media planning software.

How long does an RFP take to turnaround?

Depending on the size of the request and inventory availability, we typically respond to an RFP within a week.

Why do you rely on data science and modeling for attribution of an OOH campaign?

With our results being user opt-in, markets will seldom have a user opt-in rate near 100% when sharing their location. Due to this, we rely on data science to predict the remaining results based on spare mobile data. Our studies have a threshold of reach in the market to ensure statistical significance. Our OOH specialists can provide more details on your specific campaign.

What is your fee structure?

We primarily use a dynamic pricing model. The volume we do across the nation and globally with our suppliers plus the workflow automation that our suppliers benefit from, allows us to make our money on the supply side.

Can you do design work?

We do not execute creative work but we can provide strategic recommendations for the design of the OOH ad. We can also put together examples of work for inspiration depending on the OOH format or OOH market.

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