Out-of-Home partnerships from ideation to reporting
Solutions for advertisers
billups offers Out-of-Home (OOH) solutions that ensure agencies and brands achieve unparalleled campaign success with comprehensive post-campaign insights and reporting.
Market research
Gain deeper insights into the effectiveness of your creative with our patented creative optimization technology.
Extensive inventory
Access a wide range of OOH inventory tailored for your industry in diverse locations like cinemas, airports, and shopping malls, from billboards to digital screens.
Advanced analytics
Quantify OOH media success by measuring exposure, traffic, creative impact, and audience demographics. Optimize and enhance top-performing placements effectively.
Programmatic solutions
Right audience, right message, right time has been simplified. Control your ad buying process and maximize ROI with audience and location targeting, optimizing ads in real-time.
Clients that trust us
Partnering with 300+ companies around the world
Your questions answered
We want to ensure you have the information you need to make informed decisions. Take a look at our FAQ section.
Yes! We have an in-house production team that can do production for most static OOH units. We can also handle creating/outsourcing extensions and props and have options for more eco-friendly materials.
Our in-house data science team has developed patented media exposure models that are able to attribute outdoor media to online activity and physical location visitation. And if you have first-party data, we can use that to prove out sales and user influence. Our attribution reports show details on audience exposure, in-store visitation, online visitation, and brand studies.
No! There are no costs to submit an RFP. Once your campaign is approved, contracted, and implemented, we will send your invoice for payment.
We currently plan and buy OOH campaigns but do not own actual inventory. However, we have access to over 99% of the OOH marketplace through our powerful media planning software.
Depending on the size of the request and inventory availability, we typically respond to an RFP within a week.
With our results being user opt-in, markets will seldom have a user opt-in rate near 100% when sharing their location. Due to this, we rely on data science to predict the remaining results based on spare mobile data. Our studies have a threshold of reach in the market to ensure statistical significance. Our OOH specialists can provide more details on your specific campaign.
We primarily use a dynamic pricing model. The volume we do across the nation and globally with our suppliers plus the workflow automation that our suppliers benefit from, allows us to make our money on the supply side.
We do not execute creative work but we can provide strategic recommendations for the design of the OOH ad. We can also put together examples of work for inspiration depending on the OOH format or OOH market.
Insightful OOH updates await
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