Advanced attention analytics
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Contextualize
campaign delivery
Attention score
Determine how effectively the unit captures and holds viewers' attention by combining multiple parameters.
Dwell time
Measure the duration that the audience spends looking at and engaging with an advertisement before continuing their journey.
Frequency
Quantify the amount of times the average person saw your creative with the ability to segment by time and media type.
Reach
Learn what percentage of your target audience you are reaching with your ads with the ability to analyze by market and media type.
Understanding Attention Score
[Attention patterns]
billups brand studies are tailored to measure client-specific objectives. We undertake an in-depth review of the key objectives to identify the metrics that matter.
[Viewability]
We generate viewsheds that precisely determine the locations from which the ad unit remains visible to individuals in its proximity and how the viewability changes with movement.
[Theory meets reality]
As a last step we interpret the observations and apply learnings to the audiences exposed to the unit.