Advanced attention analytics
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Contextualize
campaign delivery
Attention score
Determine how effectively the unit captures and holds viewers' attention by combining multiple parameters.
Dwell time
Measure the duration that the audience spends looking at and engaging with an advertisement before continuing their journey.
Frequency
Quantify the amount of times the average person saw your ad with the ability to segment by time and media type.
Reach
Learn which percentage of target audience you reached, analyzed by market and media type.
Audience demographics
Understand the demographic profile of your exposed audience through parameters like age, gender, housing, and income.
Understanding Attention Score
[Attention patterns]
We mimic human attention patterns via computer vision to understand what elements of the creative the audience concentrates on.
[Viewability]
We generate viewsheds that precisely determine the locations from which the ad unit remains visible to individuals in its proximity and how the viewability changes with movement.
[Theory meets reality]
As a last step we interpret the observations and apply learnings to the audiences exposed to the unit.
