Challenge

Converse set out to energize 18-24-year-olds and elevate awareness of its Chuck Taylor collection through the Love Chuck platform. The campaign sought to:

•Deliver a distinct message that celebrated artists who challenge convention and defy conformity.

•Drive footfall to retail locations stocking Converse Chuck Taylors while reinforcing the brand’s cultural relevance.

•Cut through the noise in a competitive lifestyle and fashion market with high-impact, unmissable placements.

Solution

We executed a high-impact DOOH and OOH campaign featuring original artist interpretations of Love Chuck by using:

•Large, prominent placements in major UK commercial hubs to drive frequency and awareness.

•Strategic selection of network placements near Chuck Taylor retailers to boost relevance and conversion potential.

•Outernet Now Building activation to test a new environment and deliver sound-enhanced experiences.

Results

The campaign achieved measurable brand impact and over-delivery across multiple placements:

•Outernet Now Building: +12%over-performance during the short-term activation.

•Social amplification: Several content creators extended the campaign’s reach, with Jude Lartey sharing his OOH artwork to 23K+ followers and Navinder showcasing his live graffiti to 17.5K+ followers, driving strong engagement.

•Cultural relevance: Multiple artists were commissioned to produce original Love Chuck artwork, each giving a unique creative interpretation that was featured prominently across OOH formats.