NEW YORK, June 13th, 2024 - billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has announced a new partnership with Adsquare, a leading Location Intelligence Platform. This collaboration equips billups' clients and partners with privacy-compliant OOH audience targeting and measurement capabilities, consistent across regional and global campaigns.

Through this partnership, billups gains access to extensive audience data and SDK-derived location insights from Adsquare. Using this data, billups evaluates each OOH placement in a campaign to facilitate precise planning, optimization and measurement to connect with desired audiences at appropriate times and maximize the effectiveness of media investments.

In addition to OOH placement selection and indexing, billups applies Adsquare data to performance measurement metrics such as app and web conversion, and footfall studies. billups recently launched its cookieless and deviceless approach to OOH measurement, and the partnership with Adsquare reflects billups’ determination and ability to future-proof OOH measurement across the globe.  

"Partnering with Adsquare allows us to leverage privacy-compliant data capabilities that are crucial for our clients’ progressive use of out-of-home, with consistency across multiple countries," said Shawn Spooner, Global Chief Technology Officer at billups. “billups is focused on making out-of-home more measurable and accountable, and this collaboration helps us deliver unique, high-value data for our global brand and agency customers worldwide.”

“Our new partnership with billups unites the shared vision of two leaders in the AdTech landscape,” stated Tom Laband, CEO & Co-Founder of Adsquare. “By joining forces, we aim to accelerate the development of innovative solutions in the OOH sector and expand our market influence.”

The new partnership is currently rolled out across the US, Canada, United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Malaysia, Thailand, and Indonesia.

About billups

billups is reinventing Out-of-Home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate Out-of-Home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make Out-of-Home as automated and attributable as the most effective digital ads. Visit us at www.billups.com.

About Adsquare

At Adsquare, we redefine marketing through cutting-edge location intelligence, empowering impactful omnichannel campaigns with strict adherence to data protection standards. We are the award-winning cornerstone for enhanced campaign planning, precise audience targeting, and robust measurement. Adsquare has rapidly become a global force, integrated with market-leading platforms and our accurate and consented data are the secret sauce for those looking to elevate their marketing effectiveness. Established in 2012, Adsquare has earned the trust of 1,800 global brands and agencies and operates in 26 countries. Headquartered in Berlin, Germany, we have a global presence with offices in 9 locations worldwide. For more details, visit our website at adsquare.com and stay connected with us on LinkedIn.

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