The people behind the billboards step in front of them

billups turns employee portraits into its logo for its first billups Day, with a campaign participating across 15 cities on three continents.

London, 9 October — Across fifteen cities today from Singapore to London to Belgrade, participating billups employees can look up at a digital screen and find their own faces looking back.

billups, the world's largest independent Out-of-Home (OOH) technology and managed services company, is turning its own medium into a public thank-you to the people behind its work. The campaign marks the first billups Day, a company-wide celebration of gratitude.

The animation begins with an individual employee portrait, then expands to reveal more colleagues before a wider collection of employee photographs forms a mosaic of the billups “b”. An individual becomes a team, and together those people become the brand. The same creative will appear across participating locations. To view the animation, please click here: https://drive.google.com/file/d/1uACqyVR_o72lDW2fSdm3EqVlKWGMivbi/view?usp=sharing 

The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, London, Kuala Lumpur, Madrid, New York and Toronto - at no media cost, with the space contributed by media-owner partners. 

"billups Day is a moment to thank the people who have shaped our story — and for each of us to think about who helped write our own," said Heather Billups, co-founder of billups. "We wanted our colleagues to see themselves in the company they help build every day."

The wider celebration asks, "Who helped write your story?" Employees have been invited to recognise someone who has made a difference in their lives or careers, whether a colleague, mentor, friend or family member.

Colleagues near participating screens are also invited to gather, see the campaign and take photographs or selfies alongside their portraits. Appearing in the campaign and attending the gatherings are both voluntary.

Founded by Benj and Heather Billups in 2003, billups marks its 23rd anniversary on 10 October. The campaign brings that anniversary's thank-you onto the streets, through the medium its teams work with every day.

Please find the link to the visual assets here: https://drive.google.com/drive/folders/1qwyy2hVuJG9iPjM87QUBRVlHQvOz9hnQ?usp=sharing 

Please find the link to employees photos in the different cities in front of the billboards here: https://drive.google.com/drive/folders/1mhxaYgp-dlHfj4eWD0UVRoi4050vOap1 

About billups

billups is the world’s largest independent Out-of-Home (OOH) technology and managed services company, helping advertisers, agencies, and OOH media owners strengthen media performance through a patented analytics and measurement platform. With more than 20 years of experience and employees spanning over 20 countries, billups unites local expertise with global accessibility to execute international marketing initiatives. Using proprietary, AI-powered technology to plan, optimize, and report on media effectiveness, billups makes OOH an indispensable part of media plans. For more information, visit www.billups.com.

Media contact

Dami Ahmed

PR Manager

Dami.Ahmed@billups.com