billups celebrates 21 award wins so far in 2025

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From North America to Asia-Pacific, billups, in collaboration with our clients and agency partners, has proudly secured 21 industry awards so far in 2025. These wins represent the power of combining bold ideas with smart planning and strategic media placement.

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At billups, we place media with intent. Every location is selected to maximize resonance and relevance, driving measurable impact for brands and the audiences they aim to reach. Whether launching a culture-shifting campaign or amplifying a global brand message, our approach consistently delivers results that capture both hearts and headlines.

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This recognition across multiple regions and categories reinforces our belief that a purposeful OOH strategy paired with innovative creative drives lasting influence.

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billups wins six OBIE awards at the 83rd annual ceremony

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A highlight of this year’s achievements came at the 83rd Annual OBIE Awards, where billups was honored with six wins across multiple categories and formats. We’ve consistently earned recognition at the OBIE Awards, and this year was no different, solidifying our reputation as leaders in the out-of-home space.. 

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Presented by the Out-of-Home Advertising Association of America (OAAA), the OBIE Awards have celebrated creative excellence and innovation in out-of-home (OOH) advertising since 1942. Named after the obelisk, a symbol of lasting impact and design, the OBIEs are widely regarded as one of the highest accolades in the industry, spotlighting campaigns that push boundaries and inspire audiences.

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This year’s ceremony brought together leading marketers, agency creatives, and media owners to honor standout campaigns from across the globe. Our team at billups is proud to have played an important role in the following award-winning projects:

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Gold OBIE – e.l.f. Beauty  for “Change the Board Game – So Many Dicks” (Buzzworthy)

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Gold OBIE – e.l.f. Beauty  for “Change the Board Game – So Many Dicks” (Transit)

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Gold OBIE – Nike for “Dodgers World Series Reactive ‘24” (Holographic & Projection)

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Bronze OBIE – Prada for “Prada” (Fashion & Luxury Goods)

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Bronze OBIE – Oatly for “Support Your Local Oat Dealer” (International)

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Bronze OBIE – Nike for “Winning Isn’t For Everyone – Paris Olympics ‘24” (Combined Multi-OOH Formats)

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We also received further recognition of our team's efforts in the industry, as Jane Silverstein, Account Manager at billups, was selected for the 2025 OAAA Future Leaders Program. This award is a key initiative of OAAA’s OOH UNITED committee, dedicated to championing diversity and fostering the growth of the next generation of OOH professionals. We are so proud of Jane for receiving this honor.

Our performance at this year's OBIE awards reflects the creativity of our clients, the vision of our agency collaborators, and the dedication of the entire billups team. We’re grateful for the opportunity to help brands connect with audiences in meaningful ways and to see this work celebrated on such a renowned stage.

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Tamsen Brown, Business Director at billups said, “I am so proud of the work our billups team has done this year across all client campaigns and personal growth! To also have the industry highlight these Nike campaigns and the leadership success of Jane was so awesome and even sweeter recognition for the team!”

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You can view the full list of OBIE winners on the OAAA website.

Digiday Media Buying & Planning Awards

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The Digiday Media Buying & Planning Awards spotlight the most innovative strategies and outstanding achievements in the media buying landscape. Recognizing work that pushes the boundaries of planning, creativity, and technology, these awards are a benchmark for excellence in agency and brand partnerships. This year, billups was honored with five wins:

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Best Creative: Decathlon – Activation July 19

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Best Emerging Technology Campaign: Nike – Dodgers World Series Reactive '24 

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Best Use of Technology: Decathlon – Activation July 19 

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Media Campaign of the Year: e.l.f. Beauty  for “Change the Board Game – So Many Dicks”

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Media Plan of the Year: e.l.f. Beauty  for “Change the Board Game – So Many Dicks”

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MediaPost Planning & Buying Awards

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Known for celebrating the best in strategic media planning and execution, the MediaPost Planning & Buying Awards recognize campaigns that deliver measurable impact and creative solutions. billups was recognized for its effectiveness in the Quick Service Restaurant category:

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QSR Winner: Oatly – Support Your Local Oat Dealer

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The Drum Marketing Awards APAC

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The Drum Marketing Awards APAC honors outstanding marketing achievements and creative innovation across the Asia-Pacific region. These awards underscore the importance of bold thinking and local market understanding. billups secured:

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Disruption (Silver): Oatly – Support Your Local Oat Dealer

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OOH Winner : Oatly – Support Your Local Oat Dealer

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COMMB Awards

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Hosted by the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the Canadian Out-of-Home Awards celebrate creativity and effectiveness in Canadian OOH advertising. billups was recognized for its impactful use of classic outdoor formats:

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Best Use of Classic OOH: Sapporo 2024 – ‘The Katana’

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ThinkLA Awards

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The ThinkLA Awards recognize creative excellence and innovation in the Los Angeles advertising and marketing community. These honors highlight campaigns and agencies that set new standards for creativity and effectiveness in the region. billups was awarded:

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Best Out of Home Campaign: e.l.f. Beauty  for “Change the Board Game – So Many Dicks”

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The Drum Marketing Awards North America

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These North American Marketing awards from The Drum celebrate marketing strategies that drive results and capture attention. The program recognizes the most effective, disruptive, and purpose-driven campaigns each year. billups received:

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Disruption (Bronze): Nike – Dodgers World Series Reactive '24

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Disruption (Gold): e.l.f. Beauty  for “Change the Board Game – So Many Dicks”

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OOH (Silver): e.l.f. Beauty  for “Change the Board Game – So Many Dicks”

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Social Purpose (Gold): e.l.f. Beauty  for “Change the Board Game – So Many Dicks”

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AMMA Awards

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The AMMA Awards recognize excellence in media strategy, planning, and buying, with a focus on innovative use of media channels to drive business outcomes. billups was honored with:

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Best Use of 1 Medium: OOH (Gold): Samsung -  Flip the wave

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People & Leadership Awards

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These industry honors spotlight individuals who drive innovation, growth, and leadership in out-of-home advertising. The recognition is a testament to the talent and vision within the billups team:

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Campaign Asia-Pacific 50 Over Fifty: Ranganathan Somanathan, Global Chief Growth Officer

WOO The Leadership Award: David Krupp, Global CEO

Top 50 Women Leaders of Chicago: Annie Bednarski, Managing Director - USA Central

OAAA/OOH UNITED Future Leaders Program: Jane Silverstein, Account Manager - USA West

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Ready to turn bold ideas into award-winning OOH campaigns?

Our team of strategists, media planners, and OOH experts knows how to take campaigns from smart to standout. With deep industry insight and a proven track record of delivering results that earn both attention and accolades, we're ready to help you elevate your brand, and maybe even win your next award.

Let’s talk about what we can build together.

Contact us to start the conversation.

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