(Portland, Oregon — September 30th, 2022) — billups is excited to announce the promotion of Shawn Spooner from Chief Science Officer (CSO) to its first-ever Chief Technology Officer (CTO). His depth of experience on all sides of technology, from researcher; to scientist; to engineer will allow him to ensure the technological teams are working together towards one unified goal and will drive positive outcomes for the future of not only billups, but the Out-of-Home industry at large.

“The mission of billups has always been to automate and measure OOH on a global scale. In his time here at billups, Shawn has spearheaded a world class suite of products which includes insights, analytics, and reporting for the OOH space. His relentless drive for scientific excellence has enabled us to innovate to serve our clients in more powerful ways. As we accelerate towards the performance age & beyond, promoting Shawn to our first-ever CTO enables us to further build upon our work in technologically transforming the physical world of advertising in new & disruptive ways,” said company founder, Ben Billups.

Spooner, who has been with billups for 8 years, is a researcher and leader on a mission to understand human mobility through privacy-preserving and interpretable AI. Spooner contributes deep technical knowledge, data science management expertise, and a proven ability to help shape organizational change through data. At billups, he has invented 6 US pending patents in the fields of computer vision and computational sociology.

“We look forward to bringing Out-of-Home attribution and measurement to all campaigns as a niche thing. Right now the average number of campaigns measured is about 5-10% industry-wide, but imagine how different that looks if we are doing measurement on 80-90% or even 100% of our campaigns.” Spooner said regarding what he hopes to achieve in his new role. Read a full interview with him here.