(Amsterdam, Netherlands (April 24th) — billups, a global Out-of-Home technology and managed services company,  announces the appointment of James McEwan as founding CEO across its EMEA business headquartered in Amsterdam.

With over two decades of experience, James brings significant international location-based engagement expertise and a trailblazing mindset. Adept at translating vision to outcomes, McEwan is experienced in scaling through business transformation and in forging dynamic client and partner relationships.

“James McEwan's wealth of experience in location-based engagement and business scaling make him an invaluable addition to our team. We're confident that our EMEA business will flourish under his leadership and deliver exceptional results for our clients,” said David Krupp, billups North America CEO.

McEwan has formerly held senior posts within global media networks, including Dentsu, Interpublic Group, and Publicis Groupe. Before joining billups, he was part of the leadership team behind the launch of Outernet, the pioneering cross-digital-and-physical platform integrating giant screen broadcast with modular brand promotion, event, and retail capabilities, centrally positioned within a broader live performance, hotel, restaurant, and bar ecosystem.

“We're excited to have James McEwan as our CEO for EMEA. His impressive track record and innovative thinking will help us drive growth and provide unique solutions to our clients. We look forward to working with him to take billups to the next level, ” said billups Co-Founder Benjamin Billups.

Reporting to North America’s CEO David Krupp, James will be focusing on leading the company's development and expansion within EMEA: developing the business’ cross-market operational performance, its client, partner, and team base, its strategic proposition and innovation roadmap, and ensuring best-in-class services for clients through patented technologies and data measurement.

“I am excited to join billups ahead of this rollout of its game-changing proposition. I look forward to working closely with Ben, David, and the rest of the team to build an inclusive, high-performing EMEA business that delivers for clients in a differentiated way while creating meaningful consumer engagement experiences,” McEwan said.

About billups
billups is reinventing Out-of-Home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate Out-of-Home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. Visit us at www.billups.com.

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