Web impact study
Measuring the impact that OOH had on web traffic, web visitation and online sales on a brand website.
Web impact
Seamlessly connect real-world actions with digital interactions to create a unified experience.
A comprehensive web view
Whether you are an existing advertiser or a new advertiser with a fresh website, Web impact reports match the activity that happens in the real world with the activity that occurs in the digital world.
.webp)
Precisely define and quantify who was exposed to your OOH ads. Track a sample group of mobile devices that moved within the viewshed of ad units of your campaign.
"I want to know the impact my OOH ads had on web traffic."
Place pixel on site
We place a pixel on the website in order to understand which mobile devices and users are visiting the website.
Build customer journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Web visitation matching
We collect devices that intersected with the viewshed, and match them to website visitor data to determine visitors attributed to OOH.
Got that web of info? Let's keep talking.
Want to learn more? Please fill out our contact form and our team will respond within 48 hours.