Location visitation study
Measure footfall to understand which locations were the most responsive to Out-of-Home ads
Every day our technology processes and matches millions of location observations to our database of devices and user IDs
Visitation lifts by POI
Visitation lifts by market
Visitation lift by unit
Audience Demographic Report
"How much incremental foot
traffic did my campaign generate?"
Construct viewsheds
Our viewsheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.
Build customer journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Visitation matching
We collect devices that intersected with the viewshed, and match them to the devices that visited a point-of-interest.
