Location visitation
study
Our advanced analytics studies measure the impact that OOH had on foot traffic, visitation lift, or offline store sales for a retail location or point of interest (POI).
Location visitation
Market intelligence
Measure a single POI, or multiple POIs to understand which locations were the most responsive to OOH. This provides more granularity and market intelligence for future planning and optimizations.
Outputs:
- Visitation lifts by POI
- Visitation Lifts by Market
- Visitation Lift by Unit
- Audience Demographic Report
Every day our technology processes and matches millions of location observations to our database of devices and user IDs. This offers a comprehensive overview of foot traffic.
"How much incremental foot traffic did my campaign generate?"
Construct viewsheds
Our viewsheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.
Build customer journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Visitation matching
We collect devices that intersected with the viewshed, and match them to the devices that visited a point-of-interest.
Exposed to enough? Let's keep talking.
If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.