Location visitation
study

Our advanced analytics studies measure the impact that OOH had on foot traffic, visitation lift, or offline store sales for a retail location or point of interest (POI).

billups analytics

Location visitation

Market intelligence

Measure a single POI, or multiple POIs to understand which locations were the most responsive to OOH. This provides more granularity and market intelligence for future planning and optimizations.

Outputs:

  • Visitation lifts by POI
  • Visitation Lifts by Market
  • Visitation Lift by Unit
  • Audience Demographic Report

Every day our technology processes and matches millions of location observations to our database of devices and user IDs. This offers a comprehensive overview of foot traffic.

"How much incremental foot traffic did my campaign generate?"

Step 1

Construct viewsheds

Our viewsheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.

Step 2

Build customer journeys

User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.

Step 3

Visitation matching

We collect devices that intersected with the viewshed, and match them to the devices that visited a point-of-interest.

Exposed to enough? Let's keep talking.

If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.