Attention dashboard

Transform your OOH  strategy with advanced attention analytics

Capturing audience attention for OOH advertising campaigns

Using patented machine learning algorithms, we leverage mobile device data and computer vision to determine how much attention was garnered by each unit.

Contextualize campaign delivery

Attention score

Determine how effectively the unit captures and holds viewers' attention by combining multiple parameters.

Dwell time

Measure the duration that the audience spends looking at and engaging with an advertisement before continuing their journey.

Frequency

Quantify the amount of times the average person saw your creative with the ability to segment by time and media type.

Reach

Learn what percentage of your target audience you are reaching with your ads with the ability to analyze by market and media type.

Audience demographics

Understand the demographic profile of your exposed audience through parameters like age, gender, housing, and income.

billups analytics

Campaign delivery simplified

Assess which OOH units attracted significant attention, the extent of market engagement with the campaign, and the frequency of these interactions.

Accountable and actionable OOH insights

The Attention Dashboard provides deeper context into the quality of impressions an OOH campaign receives. It provides a strategic overview of which OOH units garnered significant levels of attention.

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The Attention Dashboard provides deeper context into the quality of impressions an OOH campaign receives. It provides a strategic overview of which OOH units garnered significant levels of attention.

Identify opportunities for optimization

By finding top-performing markets, units, and media types you can easily identify opportunities to enhance your campaigns.

By finding top-performing markets, units, and media types you can easily identify opportunities to enhance your campaigns.

Prove Return on Investment

This tool provides you with clear campaign outcomes, allowing for adjustment of your marketing strategy and ensuring that your investment is worthwhile.

This tool provides you with clear campaign outcomes, allowing for adjustment of your marketing strategy and ensuring that your investment is worthwhile.

Understanding Attention Score

Attention patterns

We mimic human attention patterns via computer vision to understand what elements of the creative the audience concentrates on.

Viewability

We generate viewsheds that precisely determine the locations from which the ad unit remains visible to individuals in its proximity and how the viewability changes with movement.

Theory meets reality

As a last step we interpret the observations and apply learnings to the audiences exposed to the unit.