Capturing audience attention for OOH advertising campaigns
Using patented machine learning algorithms, we leverage mobile device data and computer vision to determine how much attention was garnered by each unit.
Contextualize campaign delivery
Attention score
Determine how effectively the unit captures and holds viewers' attention by combining multiple parameters.
Dwell time
Measure the duration that the audience spends looking at and engaging with an advertisement before continuing their journey.
Frequency
Quantify the amount of times the average person saw your creative with the ability to segment by time and media type.
Reach
Learn what percentage of your target audience you are reaching with your ads with the ability to analyze by market and media type.
Audience demographics
Understand the demographic profile of your exposed audience through parameters like age, gender, housing, and income.
Understanding Attention Score
Attention patterns
We mimic human attention patterns via computer vision to understand what elements of the creative the audience concentrates on.
Viewability
We generate viewsheds that precisely determine the locations from which the ad unit remains visible to individuals in its proximity and how the viewability changes with movement.
Theory meets reality
As a last step we interpret the observations and apply learnings to the audiences exposed to the unit.