The Challenge

• Stand apart from the crowded marketplace of food delivery services and dine-in restaurants to get LA & NYC Foodies to download the Postmates app.

• Find impactful placements to display witty writing and make social media waves.

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The Solution

• Display disruptive, attention grabbing creative on contextually relevant OOH placements to increase brand awareness and entice app downloads across LA & NYC.

• Use billups data science capabilities to identify the “Foodie” audience journey and curate OOH that intersects their day-to-day where each placement brings the “We get it” campaign to life.

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The Results

• Post survey results showed that of the 31% of consumers who remembered the ads, 43% of them saw the OOH campaign.

• Campaign generated 118MM impressions across 362 OOH units.

• Post survey showed an 8% increase in brand awareness.

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"Just seen. Always something revealed via the E train.
‍X,SJ"

Sarah Jessica Parker
via Instagram

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