The Challenge

• Create a free ride service program using a fleet of branded Tesla’s to surround major competitor conferences around the world.

• Integrate OOH and experiential with social media.

‍

The Solution

• billups produced and launched Oracle’s Tesla ride program across markets in the US, LATAM and EU using #oraclefreerides.

• The program provided local conference attendees rides in Oracle branded Tesla’s and  helped leverage social media, OOH bulletins and transit shelters to amplify each event’s content & experience.

The Results

• Over 100 Oracle branded vehicles fleet that brought style and comfort to the attendee journey.

• 55MMs earned media impressions.

• 20K+ happy, cool attendees (at competitor conferences) around the world.

‍

"Congratulations to Oracle and billups for the Best Use of Guerrilla and Street Marketing."

- Event Marketer Ex Awards

‍