The Challenge

• Create a free ride service program using a fleet of branded Tesla’s to surround major competitor conferences around the world.
• Integrate OOH and experiential with social media.

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The Solution

• billups produced and launched Oracle’s Tesla ride program across markets in the US, LATAM and EU using #oraclefreerides.
• The program provided local conference attendees rides in Oracle branded Tesla’s and  helped leverage social media, OOH bulletins and transit shelters to amplify each event’s content & experience.

The Results

• Over 100 Oracle branded vehicles fleet that brought style and comfort to the attendee journey.
• 55MMs earned media impressions.
• 20K+ happy, cool attendees (at competitor conferences) around the world.

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"Congratulations to Oracle and billups for the Best Use of Guerrilla and Street Marketing."

- Event Marketer Ex Awards

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