The challenge

• Create a programmatic DOOH campaign targeting a wide range of venues and screens, in 20 DMAs targeting 190+ locations, across a 3-mile radius of restaurant placements for 4-5 months to increase in-store visitations

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The solution

• 14 different venue types across >25,000 screens delivered a variety of campaign creative and messaging
• The brand analyzed audience demos and concentration to utilize dayparting
• This facilitated strategic budget allocation across locations and venues, enabling simultaneous campaigns each effectively supporting the client’s objectives

The results

• OOH delivered 166,320,000 impressions, exceeding the intended goal by 25,000,000 impressions (18%)
• 12 key campaign markets saw 20% impression over-delivery
• Post-campaign, the brand saw 3,213,000 store visits, accounting for a 7% behavioral lift and an 1.25x ROAS.