The challenge

• Drive penetration of Salonpas products during the holiday season.

• Run an ample OOH multi market campaign despite limited availability of inventory.

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The solution

• Deliver program speed to market with Programmatic DOOH campaign across high traffic Digital Bulletins.

• Measure and attribute OOH effectiveness that report audience exposure and sales lift pre and post campaign.

• Set high impression delivery and daypart goals (6AM - 10PM) to ensure deliveries against the target audience.

The results

• 80M total impressions with an average of 3M per day.

• 1.3K DOOH formats delivered in 25 markets.

• Generated +2M sales lift from pre campaign vs post campaign.

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