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The Challenge

• Execute a Times Square takeover with a one-hour roadblock on as many units as possible the night before Earth Day to raise awareness about Algorand's carbon negative blockchain protocol.

• Syncing timing and brand colors amongst the different screens to accomplish a cohesive takeover.

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The Solution

• Harness existing relationships with multiple media owners to coordinate the takeover that encourage people to turn off their screens for Earth Day.

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The Results

• Program was executed exactly as planned with screens uniformly going green and then turning dark.

• The execution and message was picked up by numerous news sites including Yahoo Finance, Coindesk and Fast Company and many more around the globe.

• Feeds lit up with shares and comments across all social media platforms.  

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