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The challenge

TikTok sought to create a standout Black Friday activation in Manhattan, showcasing viral products and exclusive deals through an engaging, interactive experience. The challenge was to design and execute a high-impact OOH campaign that captured TikTok’s playful energy while overcoming tight timelines and operational hurdles.

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The solution

Partnering with Vector Media, leveraging our knowledge of Chinese brands and our ability to navigate across time zones, we designed a unique activation— the Glass Bus. The bus toured key Manhattan locations, such as Rockefeller Center and Union Square, featuring five vibrant, themed sections spotlighting top brands like Vevor, Shein, Susteas, VGO and Moodoor. Each section was designed with immersive experiences strategically placed to guide users toward exclusive deals.

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The results

• 5 days of 8-hour activations during Black Friday, driving sales and engagement.
• 5 key locations in Manhattan, attracting large crowds and increasing visibility.
• The interactive displays drove high engagement, with users actively exploring, scanning QR codes, and sharing their experiences, creating viral moments.
• Successful brand partnerships, featuring  viral products from top vendors, aligning with TikTok’s energetic, trend-driven image.
• Memorable OOH experience, delivering a unique and powerful campaign that enhanced TikTok’s presence in NYC.

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