App download study
Get deeper insights such as transactions taken within the app, or the amount of time spent in-app
Our technology stack and data partnerships allow us to define actions taken in the outside world accurately, and how they affect actions taken within the digital world.
"I want to know the impact my OOH ads had on app downloads."
[step 01]
Establish
MMP feed
We partner with mobile measurement partners to access high value data sets from app activity.
[step 02]
Build customer journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
[step 03]
App activity matching
We match devices that intersected with viewsheds of OOH units with devices that have downloaded the app.