The challenge

• Help launch Ace & Tate’s new sunglass line across OOH in major cities across EMEA without any product imagery included in the campaign creative.

The solution

• Launching the ‘Bring on the Sun’ campaign we ensured ownership of cool neighborhoods where the audience resides and stores exist, through multiple placements showcasing the full suite using OOH, DOOH, and pDOOH.

• The campaign extended its visibility with tactical programmatic DOOH to show the creative only when the sun was shining in our cities as the summer arrived building greater relevance and context to the messaging.

The results

• The campaign saw awareness, consideration, and preference increase over the period to those exposed to the activity.

• The campaign was deemed a success by all involved and was widely shared on socials by the brand, models, and consumers and was picked up in the trades, helping to drive recognition for an emerging brand.  

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