The challenge

• Help launch Bottega’s iconic new puffer bag at the scale worthy of this iconic product launch.

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The solution

• Leverage the largest OOH Mural location in London’s Shoreditch neighborhood to create a moment that impacts IRL and travels beyond the placement, driving fame, impact, and memorability. Through unique paint and artwork techniques, the final creative popped off the wall creating a 3D feel at scale.

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The results

• The campaign delivered the impact the brand was looking for using the largest mural location and anamorphic artwork to make the bag jump off the wall, with content being filmed and shared across social by protagonists and fans alike.

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