The challenge

• Launch a 6-week brand campaign to drive awareness for Goodlife Fitness in the Canadian Provinces of Ontario and Alberta

‍

The solution

• GoodLife Fitness utilized digital billboards - featuring pDOOH units - and street furniture in venues such as residential areas, office buildings, malls, movie theaters, and recreational areas for maximum coverage
• The brand utilized audience targeting to reach ideal customers:
• Adults 18-54 with an HHI >$75k browsing fitness content/apps, making related purchases, and living in the vicinity of GoodLife Fitness locations

‍

The results

• Overall CPM was $5.56 - 35% lower than expected
• Campaign delivered 15,181,230 impressions  - 5 million above target
• This provided $30,000 in added value
• GoodLife Fitness recorded 32,453 modeled incremental walk-ins (estimated market population store visitation generated by the campaign)

‍