The challenge

• Launch a 6-week brand campaign to drive awareness for Goodlife Fitness in the Canadian Provinces of Ontario and Alberta

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The solution

• GoodLife Fitness utilized digital billboards - featuring pDOOH units - and street furniture in venues such as residential areas, office buildings, malls, movie theaters, and recreational areas for maximum coverage

• The brand utilized audience targeting to reach ideal customers:

• Adults 18-54 with an HHI >$75k browsing fitness content/apps, making related purchases, and living in the vicinity of GoodLife Fitness locations

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The results

• Overall CPM was $5.56 - 35% lower than expected

• Campaign delivered 15,181,230 impressions  - 5 million above target

• This provided $30,000 in added value

• GoodLife Fitness recorded 32,453 modeled incremental walk-ins (estimated market population store visitation generated by the campaign)

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