The challenge

• Hourglass Cosmetics aimed to increase in-store visits by effectively capturing the attention of their target demographic through strategic OOH advertising. The challenge was selecting locations and designs to maximize visibility and engagement.

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The solution

• The campaign strategically placed OOH advertisements in high-visibility, high-foot-traffic locations. The creative designs were meticulously crafted to resonate with the target audience, ensuring they were eye-catching and memorable. This approach aimed to reach and actively engage potential customers, driving them to retail locations.

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The results

• The campaign achieved significant success, with a notable 85% lift in foot traffic. There were over 1,500 incremental visits directly attributed to the OOH ads, translating to one new visitor for every 1,000 exposures.

• The visually appealing creatives and strategic location choices resulted in an over-delivery of planned impressions, effectively engaging the target demographic and driving in-store visits.

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