The challenge

• Tap into the spirit of Summer and bring J.Crew to the most prestigious beaches of New York, Montauk, and the Hamptons, in a way that resonates with the core audience and drives excitement for the brand.

The solution

• Utilizing unconventional media tactics, J.Crew reached consumers in Montauk and the Hamptons, targeting beach-goers and locals. Aerial banners and branded sailboats ensured brand visibility in an area with limited traditional media options. Wrapped electric cars offered sponsored rides, extending the campaign's reach and enhancing brand engagement with NY's summer beach crowd.

‍The results

• The campaign exceeded the brand’s KPIs and was widely shared across socials by J.Crew and consumers who saw the brand during their stay at the beach.

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