The challenge

• Luxury fashion retailer Kate Spade wanted to increase awareness for the KSNY Spring ’22 collection and drive traffic to KSNY retail stores. While experienced with OOH, the brand wanted a unique showstopper to make the campaign stand out.

The solution

• billups strategized to execute the “Looking Glass” Bus, a fully customized and interactive wrapped double-decker bus, pairing it with impactful OOH placements throughout NYC. This bold and colorful bus engaged visitors with an immersive experience that was quickly shared on social media, driving further traffic and awareness. Visitors entering the “Looking Glass” viewed the Spring ’22 collection and visited a roof-top garden where a professional photographer captured the moment.

The results

• Nearby brick-and-mortar KSNY saw increased customer counts and product demand. The “Looking Glass” bus activation received an estimated 33K daily impressions exceeding social media expectations.
• KSNY’s IG Reel accomplished nearly 530K views, making it the best-performing reel the brand has posted.

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