The challenge

• The challenge was to effectively target and influence employees and visitors at the headquarters of Walmart and Best Buy for a product launch.

• The goal was to generate awareness and interest among this key demographic in proximity to Points of Interest (POIs).

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The solution

• We utilized an OOH approach focused on brand awareness around the Walmart and Best Buy headquarters.

• In Richfield, Minnesota, digital and static bulletins were strategically placed within a 500-meter radius of both HQs, ensuring maximum exposure to employees and visitors.

• A similar approach was taken in Bentonville, Arkansas, targeting key areas surrounding the Walmart headquarters.

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The results

• The targeted campaign successfully reached the target audience, generating over 3.3 million impressions in Richfield, Minnesota, and 350,000 impressions in Bentonville, Arkansas in one month.

• By strategically targeting POIs the campaign effectively influenced employees and visitors, driving awareness and interest in the product launch.

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