The challenge

• Creating a standout campaign for the highly anticipated launch of Lost Ark during the competitive Lunar New Year period (overlaps with the Super Bowl). The campaign needed to effectively capture the attention of a global audience in Las Vegas, ensuring high visibility and engagement in the bustling city one week before Chinese New Year.

‍

The solution

• Securing a one-week residency and a one-day takeover featuring over 400+ displays in Las Vegas, including the Las Vegas Sphere for maximum impact.

‍

The results

• The campaign achieved exceptional visibility and engagement, standing out amidst the competitive Super Bowl advertising landscape.
• With over 400 displays, including the iconic Las Vegas Sphere, it ensured widespread coverage and high-frequency exposure.
• This captured the attention of local and international audiences, driving significant awareness and anticipation for Lost Ark's launch, and enhancing brand presence and engagement.

‍