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The challenge

• To create a captivating campaign that simultaneously launched the new film "Spider-Man: Across the Spider-Verse" and announced Sony and Nike's partnership for the AJ1 "Next Chapter" shoe. The campaign needed to effectively engage audiences and highlight the multidimensional aspect of the movie.

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The solution

• A 3D spot was chosen to bridge the 2D and 3D worlds, making the "Spider-Verse" experience interactive and immersive. The centerpiece of the campaign was a 3D display located at 8th and 42nd St in New York City.

• The launch was preceded by multiple wildposters across Manhattan and Brooklyn and a 48-hour takeover of LInkNYC kiosks. These efforts built anticipation and culminated in the spectacular 3D unveiling in the heart of Manhattan.

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The results

• The campaign successfully generated buzz and engagement, making a significant impact on audiences.

• The 3D display captivated viewers, effectively bringing the "Spider-Verse" to life and the use of wildposters and NYCLink kiosks amplified the campaign's reach, ensuring widespread visibility.

• The innovative approach highlighted the partnership between Sony and Nike, enhancing brand awareness and excitement for the film and the AJ1 "Next Chapter" shoe.

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