The challenge

• Roborock aimed to maximize brand visibility and engagement during the highly competitive CES 2024 event in Las Vegas. The challenge was to capture the attention of CES attendees in a cluttered advertising environment and effectively communicate the launch of new products.

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The solution

• We executed a strategic takeover of key routes and arrival areas at Las Vegas airport, leveraging the Baggage Carousel Digital Network (BCDN) and Concourse Digital Network (CDN) for comprehensive coverage and high-frequency exposure.

• The one-week campaign timed around CES 2024 utilized 50 screens to ensure travelers encountered Roborock's messaging multiple times. We deployed two creative bursts: a preheat campaign to build anticipation and a post-launch to highlight new products.

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The results

• By taking over the Las Vegas airport, Roborock's message reached the target audience repeatedly. Through two creative bursts within a week, we effectively engaged travelers during a highly competitive period.

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