The challenge

• To generate interest and engagement with its unique phone-charging koozie. The challenge was to effectively showcase the product's value proposition and drive brand awareness in a highly competitive market.

The solution

• The campaign strategically utilized LinkNYC kiosks equipped with charging ports in high-traffic areas of New York City. Contextual messaging highlighted the connection between the kiosks and the product, enticing passersby with the opportunity to win the Spiked koozie through QR code advertising.

The results

• The campaign surpassed expectations by delivering higher-than-planned impressions within its short duration. By leveraging LinkNYC kiosks,
• Simply Spiked successfully spread its messaging across New York City, effectively raising brand awareness and generating interest in its innovative product.

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