The challenge

• To create awareness for SKE Crystal during the festive season in the UK, targeting audiences in key cities like London, Birmingham, and Manchester.

• With a limited budget and intense competition during this busy time, the goal was to stand out and capture the target audience’s attention (20+).

The solution

• We implemented a multi-format selection approach to maximize reach and engagement.

• Streethubs, digital displays, and bus body advertisements were strategically chosen to extend the campaign's reach to the target audience.

The results

• The campaign generated significant awareness, delivering over 25 million impressions across the UK. The strategic placement of advertisements in key cities during the festive season ensured high visibility and engagement with the target audience.

• This innovative approach effectively captured attention and elevated brand awareness during a competitive period.

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