The challenge

As Iberia prepared to launch its new Madrid-Tokyo route, the airline faced a significant challenge: entering a new market without prior experience in OOH  advertising in Japan.

With brand awareness being the primary objective, Iberia needed a partner with both global reach and deep local expertise to ensure a successful market entry.

They turned to us for strategic guidance in activating a high-impact OOH campaign that would resonate with their target audience—Japanese travelers eager to explore Europe, especially Spain.

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The solution

We identified and secured premium OOH placements in Tokyo’s most vibrant and high-traffic areas—Ginza and Shibuya.

These locations were strategically chosen to maximize visibility among affluent travelers and urban explorers with a keen interest in international travel.

By utilizing large-format billboards and digital screens in these key districts, we ensured that Iberia’s new route announcement captured attention in an impactful and memorable way.

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The results

The campaign delivered 17,308,687 impressions with an average frequency of 10.25, ensuring strong visibility and repeated exposure.

The strategic placements in Tokyo’s most influential neighborhoods helped drive awareness, creating buzz and positioning Iberia as a top airline choice for Japanese travelers heading to Europe.