The challenge

• To create a memorable and impactful presence at CES 2024, TCL needed to effectively capture the attention of CES attendees and a global audience. The goal was to stand out in a competitive environment by showcasing the convergence of technology and sports in collaboration with the NFL, leveraging the new Las Vegas landmark.

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The solution

• We executed a high-impact OOH campaign on the Las Vegas Sphere, strategically timed for one week before and during CES 2024.

• The campaign featured over 200 appearances and 300 minutes of airtime, ensuring extensive visibility and engagement.

The results

• The campaign successfully left a mark on CES attendees and a global audience. The strategic placement and significant airtime on the iconic Las Vegas Sphere ensured high-frequency exposure.

• By showcasing the synergy between technology and sports we captured widespread attention, significantly enhancing brand visibility and reinforcing its position in the tech industry.

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