The challenge

• To create awareness and drive traffic to a pop-up store in Berlin and Amsterdam, integrating the stores into key neighborhoods.
• The challenge was to maximize impact and engagement while showcasing various creative looks throughout the campaign.

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The solution

• We took a multi-faceted OOH approach tailored to each city's unique characteristics.
• In Berlin, staggered flights and increased creative changes were implemented to showcase various looks, maximizing exposure.
• In Amsterdam, a coverage network of Digital City Light Posters and banners/posters strategically placed across the city ensured wide-reaching visibility. Columns and wrapped trams played a prominent role in delivering the message effectively, standing out in the competitive market.

The results

• The campaign successfully generated awareness and drove traffic to the pop-up store in both Berlin and Amsterdam. With more than 4 million impressions in Berlin and 5 million in Amsterdam, the innovative OOH approach effectively reached the target audience.
• The integration into key neighborhoods and the use of diverse formats ensured high visibility and engagement.