Tenways E-Bike Pedal power: driving traffic to pop-up stores in Berlin & Amsterdam
Date
Category
Success stories
Reading time
5 mins
Impressions
Approach
Targeting
The challenge
To create awareness and drive traffic to a pop-up store in Berlin and Amsterdam, integrating the stores into key neighborhoods.
The challenge was to maximize impact and engagement while showcasing various creative looks throughout the campaign.
The solution
We took a multi-faceted OOH approach tailored to each city's unique characteristics.
In Berlin, staggered flights and increased creative changes were implemented to showcase various looks, maximizing exposure.
In Amsterdam, a coverage network of Digital City Light Posters and banners/posters strategically placed across the city ensured wide-reaching visibility. Columns and wrapped trams played a prominent role in delivering the message effectively, standing out in the competitive market.
The results
The campaign successfully generated awareness and drove traffic to the pop-up store in both Berlin and Amsterdam. With more than 4 million impressions in Berlin and 5 million in Amsterdam, the innovative OOH approach effectively reached the target audience.
The integration into key neighborhoods and the use of diverse formats ensured high visibility and engagement.
