The challenge

• Standout in the fashion capitals while staying true to the journey towards a more sustainable future.

‍The solution

• Map the cities to ensure a presence for the affluent 30+ Tommy Hilfiger audience in the right places to stand out.
• All banners were carbon neutral from Carbon Offsetting the print, with carbon grabbing technology applied to the banner surrounds, further promoting the sustainability message.

The results

• The campaign creative vinyls were up-cycled at the end of the campaign and turned into Tommy Hilfiger store bags that were used for an in-store event and distributed to anyone buying the collection, closing the loop of the campaign with product and advertisement in hand.

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