The challenge

• Trip.com needed to capture and retain the attention of potential travelers during the highly competitive post-Christmas to pre-New Year’s Eve period. With increased consumer interest in travel planning and intense advertising from numerous travel companies, the challenge was to ensure high visibility and engagement, standing out in a crowded market with a cohesive and impactful campaign.

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The solution

• Trip.com executed a meticulously planned post-Christmas to pre-New Year’s Eve campaign, leveraging consumer behavior in the online travel app sector. The campaign's innovative approach included the repetitive use of various formats with the same visual on high-traffic roads, aligning with the heightened interest in travel planning during this period.

• Strategically positioned across diverse London districts, the campaign's ten screens, include prominent locations like Marylebone, Westminster, and Hammersmith.

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The results

• The campaign effectively stood out in a crowded market, achieving high visibility and engagement. The strategic placement of ten screens in high-traffic areas ensured that Trip.com's messaging was seen repeatedly by potential travelers, significantly enhancing brand recall. This cohesive and impactful approach captured consumer attention during a peak travel planning moment, driving increased interest and engagement with Trip.com's services.

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