The challenge

• Expedia Group aimed to introduce One Key, a unified travel rewards program that integrates Expedia, Hotels.com, and Vrbo. The challenge was to effectively communicate the benefits of One Key and inspire travelers by highlighting the seamless integration and unique rewards across these three brands.

The solution

• Launched a multi-channel campaign with relatable travel visuals., including:some text
  • Static and digital ads in six major cities
  • Launch event: Times Square takeover and NASDAQ bell ringing
  • Ads near key travel moments and locations like Grant Park during Lollapalooza, airports, and Beyoncé’s Renaissance Tour stops.
  • Subway wraps and interior dominations on NYC's 7 Line for US Open attendees.
  • Uber In-App journey ads for airport travelers

The results

• The campaign positioned One Key  as an essential tool for enhancing travel experiences, driving  awareness and participation.
• The Times Square roadblock activation and other high-impact OOH placements garnered widespread attention.
• Ads around major events and transit routes successfully targeted travelers, enhancing reach.
• The campaign resonated with a diverse audience, encouraging them to earn and use rewards through their routine travel activities.

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